Advertising isn't some 'set it and forget it' scheme.

It is the biggest mistake I see business owners make.

One misstep can drain your budget faster than a Ferrari guzzles gas.

Remember, even the best marketers can benefit from an
unbiased second opinion.

If you are spending over $2000+/day, that's when rigorous quality control
becomes your secret weapon.

Weekly expert check-ins, optimization ideas, spotlighting those pesky funnel
leaks - it's all part of the drill.

But let's face it - if you're satisfied with 'just' profitable, you're passing up a gold mine.

How do you determine if your marketer is operating at peak performance, or if
there's still unexplored value to be extracted?

You've got to remember, these advertising agencies - they're juggling multiple clients.

They aren't on the clock during the weekends, and the person looking after your account?

They're just doing their 8 to 5 job. Their priority? Pleasing their boss to keep their position.

Let's face it - they don't own your business. It doesn't have the same weight
on their shoulders as it does on yours.

After all, if things go south, it's not their livelihood on the line.

So, my friend, it's you who needs to step up. Keep an eagle eye on your business
and never settle for 'good enough'.

Remember, there's always more gold to be dug up. This is your business,
your dream. Don't let it slip away.